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January 4, 2012
How Affiliate Marketing Can Hurt Your Brand

Affiliate marketing allows you to pay people outside your organization to sell your product for you. If they make the sale, you pay them a commission. If they fail, they get nothing from you. Sounds like the ideal situation for your company, right? Well, not always … (Read more…)
October 26, 2011
5 More PR Boosting Topics for Your Company Blog

Need some more fresh ideas for your company blog to shake it out of its complacency? Try these 5 to bring some new light on the same old subject. They might just get your creative juices flowing and give you an idea for a great post or even a series! (Read more…)
June 29, 2011
The Keys to Social Media Success: What They Unlock

The keys to success with social media are many. Instead of just having to use one to unlock a door, you’re required to use many for one lock! One door might need the “build relationships” key as well as the “do proper research” key to unlock. Another door requires the “learn SEO,” “build a community,” and “hire social media manager” keys before it opens! (Read more…)
April 6, 2011
How Clients and Customers are Checking Your Online Reputation

Think nobody’s checking on your business? Hoping that little f-bomb slip-up you let fly on Twitter a few months ago just disappears? Rest assured, that, plus any number of other little things that may be turning your audience off, can and will crop back up. (Read more…)
October 29, 2010
Is It Okay To Leave Negative Comments On Other Blogs?

If you’re looking for a way to get your name out there, build some relationships, and position yourself as an expert, blog commenting is a technique that can get results. Becoming a regular commenter on top industry blogs can do all of the things mentioned above if you go about it correctly. (Read more…)
October 26, 2010
Everything I Know about PR, I Learned in Kindergarten

Trying to stay on top of changes and techniques in the world of public relations can be trying. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. (Read more…)
October 15, 2010
The Pros and Cons of Paying Per Tweet

The concept of “Pay Per Tweet” is a way for companies to pay prominent (and not so prominent) Twitter users to tweet and retweet their content. This followed on the heels of the similar “pay per blog” model that notable bloggers like Chris Brogan so famously embraced a few years ago. Just like with paying per blog (which eventually garnered attention from the Federal Trade Commission, who created a new regulation telling bloggers to disclose their sponsors), paying per Tweet has generated its share of controversy. (Read more…)
July 15, 2010
What to Do When Your Online Reputation Has Been Compromised

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)
June 29, 2010
The PR Implications of Hiring Contractors

The word outsourcing has always had a bit of a negative connotation. Some people think that hiring out contractors to handle various tasks for their business is cheap and unprofessional. I disagree. I think that contracting out various functions is actually smart, and when done properly, it can save you money, attract better talent, and improve your business. (Read more…)
March 4, 2010
Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)

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