referrals

September 1, 2011
LinkedIn 101 for PR Pros

Social media websites have not only become a great way to increase business and awareness, they have quickly become the wave of the PR future. With access to so many people at once, it’s impossible to deny the power and reach these websites provide. For this session, we’ll highlight the business oriented LinkedIn. (Read more…)
April 15, 2010
How to Get More Referral Business from Your Customers

Referral business is the most trusted form of advertising and marketing there is. It’s totally organic, and it’s credible because it isn’t coming from you. It’s coming from your customers. Truly satisfied customers tell their friends and colleagues about your products or services, and as a result, you get the honor of doing business with these friends and colleagues. Your customers become ambassadors for your brand. (Read more…)
May 7, 2009
Public Relations Strategies: Positioning Yourself as an “Expert”

Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)

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