question and answer

February 17, 2011
How to Use Quora to Build Your Brand

Ever had a tough question you just couldn’t find the answer to? The age of wondering is soon to be no more, and it’s all because of a big little website called Quora. The website and service is quickly gaining steam as THE place to go when you just can’t find the answer to life’s deep (and usually, technical) mysteries. There may be some practical business uses for it, though, if you’re willing to give it a shot. But first, let’s learn a little about it. (Read more…)
February 8, 2010
When (Not) to Hold a Press Conference

If television and the movies are to be believed, press conferences are the backbone of the public relations industry. Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters. But the operative phrase there is “in the movies.” (Read more…)

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