public relations tool

October 10, 2011
Coupons as PR

It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score. (Read more…)
July 27, 2010
Writing a Book as a Public Relations Tool

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still a culture that respects the power of the written word. An expert who is confident and knowledgeable enough to set her expertise in stone with a book will win instant credibility in the eyes of potential partners, clients and customers. (Read more…)
April 10, 2009
A Vacation Without Public Relations? No Way

Recently I took an 11-day trip from New York to Seattle to St. Louis to Chicago and back home again. I attended a wedding and five baseball games in three cities. I even took time to do a little business in between sightseeing, eating, and drinking. I was also on the lookout for public relations winners and losers in the various cities I visited. I was surprised by some of the PR winners and even more surprised by some of the PR losers. (Read more…)
April 1, 2009
Washington Monument Strategy: Political PR Tool or Crass Manipulation?

I read an article about local government using the threat of budget shortfalls to close a popular and much-needed public service. The writer referred to it as a Washington Monument Strategy. I had never heard that phrase before but a Google search showed it along with the phrase Washington Monument Syndrome being used a bit lately. (Read more…)
March 27, 2009
Building Consumer Trust Through Online Privacy

If you use a web site, email newsletter, blog, or any other online public relations tool, protecting and respecting the privacy of your users should be a top priority. Many consumers refuse to provide personal information online, worried that their online information will be shared with third parties or that it may fall into the wrong hands. Here’s what you can do to build consumer trust by ensuring their online privacy. (Read more…)

Coupons as PR

Writing a Book as a Public Relations Tool

A Vacation Without Public Relations? No Way

Washington Monument Strategy: Political PR Tool or Crass Manipulation?

Building Consumer Trust Through Online Privacy

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