1. February 22, 2010

    5 Steps for Creating a Public Relations Strategy

    Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)

  2. December 17, 2009

    A Year-End Public Relations Checklist

    The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)

  3. May 22, 2009

    Is a Press Release Your Best Public Relations Bet?

    A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)

  4. May 21, 2009

    Can Public Relations Polish a Tarnish Image?

    How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)

  5. May 20, 2009

    Putting Together Your Public Relations Strategy

    So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)

  6. May 18, 2009

    Developing a Comprehensive Public Relations Strategy

    Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy. (Read more…)

  7. May 8, 2009

    Beware of Public Relations “Swag”

    When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations strategy behind the movie was the reason why. (Read more…)

  8. May 7, 2009

    Public Relations Strategies: Positioning Yourself as an “Expert”

    Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)

  9. May 6, 2009

    The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

    Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)

  10. April 29, 2009

    Public Relations Basics: Confidence is the Key to Public Speaking

    Recently I attended an interesting investment conference at Columbia University. The occasion brought together some of the world’s most respected money managers and financial industry professionals. I marveled at the fact that men and women who represented over $100 billion stood on stage at one point. I was more impressed, however, by the way the speakers and panel participants conducted themselves. Confidence is the key to public speaking, a major part of any public relations strategy. And confidence in public speaking was the message that Leon Cooperman drove home at the conference. (Read more…)

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