1. April 17, 2009

    Dipping Into the Public Relations Bookbag

    PR Fuel readers — including several public relations professionals — have written in with their suggestions for the best books about public relations. We got enough responses to fill a corporate library, books chockfull of tips for PR vets and newbies alike. (Read more…)

  2. April 13, 2009

    Note to PR Pros: Keep Your Key Messages Consistent

    Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. (Read more…)

  3. April 6, 2009

    A Public Relations Profile: Kelly Larabee

    In my career as a journalist, I’ve dealt with hundreds, possibly thousands, of people who work in the  public relations industry in one capacity or another. Unfortunately, not many of those public relations professionals stick out in my mind. There is one PR rep who I’ve had the pleasure to know for the past few years, engaging in regular and long discussions about public relations, the media, and other issues of interest to PR Fuel readers. (Read more…)

  4. Setting Public Relations Objectives

    A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives. (Read more…)

  5. April 3, 2009

    The PR Fuel Mailbag: Employee Blackmail, Public Relations Disasters, and More Fun

    It’s time for another dip into the PR Fuel mailbag. This time we answer some questions from PR Fuel readers, including public relations professionals, who are dealing with some serious issues: a threatening ex-employee, a shaky merger, a recalcitrant journalist, and a strange resume request. All this, plus some public relations web sites to add to your browser’s bookmarks. (Read more…)

  6. March 18, 2009

    Bookmark This! New and Improved PR Tools

    Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free. (Read more…)

  7. March 13, 2009

    PR Fuel Mailbag

    It’s once again time to reach into the old PR Fuel mailbag and answer some of reader questions. This time around we look at global public relations, the key differences between PR and advertising, crisis management in the public relations industry, and dealing with clients in tricky situations. (Read more…)

  8. March 9, 2009

    A Week on the Other Side of Public Relations

    The following is a look at one week in the life of an ex-journalist–i.e., me–and the public relations headaches and hurdles I had to deal with. There may be some happy stories in there as well. Think of this a little look behind the scenes for public relations professionals wondering how their work truly impacts those writers and reporters they spend their workweek wooing. (Read more…)

  9. February 23, 2009

    A Public Relations Guide to Dealing with Layoffs

    Dealing with layoffs can be a draining experience for public relations consultants. The distraction of your own job being on the line — and the internal climate change that follows such announcements — make it difficult to concentrate on the task at hand: making sure your organization’s public image remains intact. (Read more…)

  10. February 18, 2009

    The Public Relations Upside to an Economic Downturn

    An economic downturn is something that no one — save pawn shop operators, repo men and payday lenders — wants to deal with. The situation, however, does not have to be a negative. Economic downturns can present opportunities for many businesses, including public relations firms. (Read more…)

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