1. May 21, 2010

    Why DIY PR is the Future of PR

    If you’ve ever watched television, read a newspaper, or browsed a magazine, you’ve heard it (though you may not be able to name it). If you’ve been in the public relations industry for even a short while, you recognize it outright – it’s that dreaded public relations speak. (Read more…)

  2. February 8, 2010

    When (Not) to Hold a Press Conference

    If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters.  But the operative phrase there is “in the movies.” (Read more…)

  3. December 17, 2009

    A Year-End Public Relations Checklist

    The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)

  4. May 21, 2009

    Press Opportunities Are Not Always Golden

    It’s easy to still get excited when the Caller ID flashes the name of a newspaper, magazine, or television network. Media opportunities are, after all, the whole point of public relations. Those in the public relations industry can easily fall in love with the attention that comes from an audience, but you still have to be careful when accepting an invitation for a media interview or television/radio appearance. Many public relations consultants refuse to believe it, but not all media opportunities are golden. (Read more…)

  5. April 27, 2009

    Decade’s Worth of PR Lessons

    I recently celebrated my first decade working in the public relations industry, in one capacity or another. As I looked back on ten years in public relations, I realized I have many fond memories and plenty of regrets. I had some big successes, and some terrible failures. I got publicity in a newspaper read by more than one million people everyday, and a write-up in a high school newspaper read by a few hundred students and parents. More than anything, I realized that I’ve learned a heck of a lot about public relations in that decade. Here are just a few of the tips I’ve picked up after ten years in the belly of the beast. (Read more…)

  6. April 3, 2009

    Can You Explain Public Relations Basics to the Public?

    I had an eye-opening conversation over the weekend with a friend of mine from Germany. She was surprised to see PR Fuel on my new business cards. When I explained it to her, she came back with a rather odd response: “So, public relations is like headhunting?” After about an hour of fielding questions about public relations, I came to the startling realization that many people don’t really understand how the PR industry really works. (Read more…)

  7. April 2, 2009

    Everything Journalists Want to Know About Their Public Relations Contacts

    Since entering the world of public relations, my workday has changed drastically from the time when I was a professional journalist. Becoming a public relations consultant has altered how I deal with the media and how I deal with internal public relations at my company. (Read more…)

  8. March 11, 2009

    How to Get Your First Public Relations Job

    Recently I started getting emails from college students who had a lot of questions about the public relations industry. Specifically, they wanted to know how to get their first public relations job. During a recent interview with Bill Lessard of PR With Brains, I thought the topic of breaking into the world of public relations would make for some interesting discussion. (Read more…)

  9. March 3, 2009

    Public Relations and the Art of the Promotional Offer

    Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

  10. February 25, 2009

    Do You Have What it Takes for a Career in Public Relations?

    A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)

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