public relations department

May 14, 2009
Media Training Can Turn Your Clients and Employees Into PR Experts

Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a confidant, or a source of additional information. In other cases, however, it was clear that the executive needed his hand held because he could not handle on-the-fly questioning alone. But media training can help clients and company employees prepare for encounters from journalists and interviewers. (Read more…)
April 21, 2009
Knowing the Basics Can Prevent Public Relations Mishaps

Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)
April 15, 2009
Job Hunting in the Public Relations Industry

While the job market may be in turmoil at the moment, not all public relations jobs are created equal. Every situation is unique and the expectations of public relations departments differ depending on the organization. When job hunting in the world of public relations, it’s important that you find a comfortable situation where your work is valued and where the environment is conducive to success. (Read more…)
April 8, 2009
Are You a True Public Relations Professional?

I recently spent a few weeks watching public relations consultants in the wild and I’ve got enough observations to fill a book. Or at least an installment of PR Fuel. Consider the following four stories as examples of what NOT to do, at least if you consider yourself a public relations “professional.” (Read more…)
March 6, 2009
Should Public Relations Dictate Business Practices?

The Vermont Teddy Bear Co., known for its array of themed teddy bears, became the subject of much public scorn when the company began selling a “Crazy For You” bear. The bear came complete with a straitjacket and commitment papers, and it riled advocates for the mentally ill and the governor of Vermont, among others. Under normal circumstances, this story would not be too odd, but the Vermont Teddy Bear Co.’s public relations response was anything but normal. (Read more…)
February 3, 2009
Is Your Public Relations Job at Risk?

I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)

Media Training Can Turn Your Clients and Employees Into PR Experts

Knowing the Basics Can Prevent Public Relations Mishaps

Job Hunting in the Public Relations Industry

Are You a True Public Relations Professional?

Should Public Relations Dictate Business Practices?

Is Your Public Relations Job at Risk?

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