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March 23, 2009
The Public Relations Dangers of Being a “Third Party”

Being a third party can sometimes lead to public relations headaches. Earlier this year I helped a journalist on a story about a company that shall remain nameless. I helped the journalist analyze some data and provided him with my perspective on what the data meant. I’ve done this hundreds of times over the past few years and this particular time was no different than any other — until the story was published. (Read more…)
March 20, 2009
Having the Right Attitude in Public Relations

Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate behavior, be it in the privacy of one’s home or in the workplace. Emotions ride high when money or one’s image is on the line. (Read more…)
March 6, 2009
The Value of Loyalty in Public Relations

Several years ago, I had a stunning conversation with someone who worked in the public relations industry. She was employed by a large technology company that I was covering closely as a journalist. Her company was in trouble, and all signs pointed to something deeper than a sagging global economy as the reason. (Read more…)
February 23, 2009
A Public Relations Guide to Dealing with Layoffs

Dealing with layoffs can be a draining experience for public relations consultants. The distraction of your own job being on the line — and the internal climate change that follows such announcements — make it difficult to concentrate on the task at hand: making sure your organization’s public image remains intact. (Read more…)
February 10, 2009
Six Months of Public Relations Lessons

Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year. (Read more…)
December 4, 2008
Avoiding Public Relations Nightmares Through Crisis Management

Public relations professionals take note: Crisis management is not the mastery of spin, but preventing a PR nightmare. Read the following tips from communications consultant Allan Bonner, a specialist in crisis management and media training, and then ask yourself whether or not your company or PR firm is prepared for the crisis the just might be around the corner. (Read more…)

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