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  1. May 25, 2009

    The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

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    It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations. (Read more…)

  2. March 19, 2009

    Off the Beaten Path: Finding Public Relations Success in Smaller Cities

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    Arizona is probably best known for three things: the Grand Canyon, sports, and retirement communities. Arizona doesn’t exactly top lists when it comes to notable businesses and the media moguls. Jeremy Pepper is a public relations professional who cut his teeth in Silicon Valley, Los Angeles, New York, and San Francisco during the dot-com boom, working for both new economy and old economy companies. (Read more…)

  3. December 30, 2008

    Public Relations Basics: Optimizing Your Online Presence

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    By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. (Read more…)