Gowalla 101 for PR Pros

Between Facebook, Twitter and the like, it seems everyone wants to keep tabs on what their friends are doing. Now with programs like Gowalla, you can even keep a bead on where your friends are at all times. Is this cool or scary? We’ll let you be the judge of that. But no matter what your opinion of an “electronic leash,” it pays to know about this new technology. (Read more…)

5 Companies Using Twitter Creatively

“Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.” – Don Draper from Mad Men

Listen to Don. He knows what he’s talking about. Especially when it comes to marketing on Twitter. (Read more…)

Public Relations and the Art of the Promotional Offer

Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

Building PR Goodwill Through Community Equity

Facing a potentially damaging newspaper investigation, a Fortune 500 company fully expected to be forced to relocate one of its primary facilities. The story turned out to be just as bad as everybody had feared. But the outcome did not. The community rallied in support of the company, vilifying the newspaper in letters to the editor, public meetings, and canceled subscriptions. The facility is still in its original location today. So how did this company survive a public relations crisis that threatened to turn into something far more serious? (Read more…)