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May 7, 2009
Public Relations Strategies: Positioning Yourself as an “Expert”

Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)
February 20, 2009
Public Relations is Not Just Pitching

If good public relations could be accomplished with email pitches alone we would all be out of jobs. Working with the media is just one side of public relations, and a direct connection to the media is just one resource we offer our clients or employers. Here are four alternatives for garnering publicity. (Read more…)

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