pressroom

June 10, 2009
Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)
February 26, 2009
What Marks an Effective Online Pressroom?

The first wave of corporate web sites was often the brainchild of marketing departments looking to do something - anything - to have a presence on this new thing called the “Internet.” As a result, a lot of those early websites weren’t what you would call functional. (Read more…)

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