What A Media Kit Includes and Why It’s Critical (+12 Press Kit Examples)

Ask AI for a short summary of this article 

Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources.

You’v… Read more

Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide a… Read more

Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more

Six Months of Public Relations Lessons

Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year.

1. If You Let Them, Journali… Read more