press kit

April 7, 2011
What Should Be in Your Online Press Kit

Before you send out your first email or make your first Digg post about it, your online press kit needs to be in tip-top shape. This includes making sure you have everything you need! Many businesses spend a long time boosting their online press kit but forget one or two very important things. (Read more…)
July 29, 2010
Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide all the pertinent background information and recent news on a company. They may include the company’s specs, its key people, its financing, high quality photos, press releases about various aspects of the company, and even information on pricing and competitors. But are they really necessary? (Read more…)
April 20, 2010
Tips for Building a Digital Media Kit

The other day, someone asked me if sending out press kits was still necessary. My answer: It depends. I find press kits more useful when dealing with smaller clients that people don’t really know much about. Digital media kits provide all the resources and information reporters need to get to know who you are, what your company does, what makes you special, and so on. (Read more…)
April 8, 2009
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at least clean up the damage they wreak? (Read more…)
February 10, 2009
Six Months of Public Relations Lessons

Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year. (Read more…)

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