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April 13, 2009
Note to PR Pros: Keep Your Key Messages Consistent
Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. (Read more…)
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March 26, 2001
Ex-White House Flack’s Leap of Faith Backfires
Former White House Press Secretary Scott McClellan dominated the headlines for a brief window last week and racked up book sales.
On its release, McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” promptly rocketed to #1 on Amazon.com’s Bestsellers list. The first advance press for the book didn’t hit until the previous evening, when Politico leaked details of the tome. (Read more…)
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March 3, 2001
Lessons From the Campaign Trail
The only thing that will bring more excitement than the election before Nov. 2 is if the Boston Red Sox miraculously fall apart and lose the last four games of the World Series. Stranger things have happened — just ask the New York Yankees. Nonetheless, with the election on tap for next Tuesday, I thought it would be a good time to take a look at the PR winners and losers of what we Americans like to call the democratic process. (Read more…)
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March 1, 2001
How To Destroy Your Business
For some reason, the most exciting PR disasters always involve the media. (Read more…)
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February 7, 2001
They Shoot Friends, Don’t They?
I never thought I’d say the words “Poor Dick Cheney,” but that’s exactly what I’ve been thinking this week. Cheney, of course, is the Vice President of the United States, and he’s also the man with the most famous hunting accident of all time under his belt. (Read more…)
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January 30, 2001
The Year in PR Winners
Last week, I brought out the year’s PR losers, so it shouldn’t surprise you that I’m bringing you the winners this week. (Read more…)
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January 27, 2001
Katrina’s Public Relations Aftermath
The September 11th terrorist attacks in New York City made Rudolph Giuliani a hero. The then Mayor of New York City, Giuliani displayed the kind of leadership that enthralls people. He was a mesmerizing force, a steady hand during a time of uncertainty, and a leader willing to get into the trenches with his soldiers. Giuliani’s response to the devastating events also led many people to forget his misgivings. (Read more…)
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January 26, 2001
Through the PR Looking Glass
Scanning the news lately, I’ve been intrigued by quite a number of PR gambles, ploys, actions and foul-ups. Here’s a look at some of the more important instances, from which I think we can learn something. (Read more…)