Public Relations Basics: Tips for Your First TV Interview

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CNBC Europe — went off without a hitch. I was well-prepared, well-dressed and ready to tackle the subject at hand. Looking back on last week, here are some lessons that I tried to remember before my interviews, as well as ones that I discovered after the fact. (Read more…)