pr team

November 14, 2011
When NOT to Talk to the Media

You’re having a pretty casual evening at home, enjoying cocktails and a documentary on an obscure French art movement you’ve wanted to see for a long time. Then the phone rings. The vice president of the company sighs and asks you to turn on the news. (Read more…)
September 6, 2011
How to Create a Crack PR Team

Building the right team can make or break any PR campaign. There are a few basic rules and guidelines that can make your final team the most effective for your business’ needs. (Read more…)
March 15, 2011
5 Crazy But True PR Moments

Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the craziest PR story. (Read more…)
April 11, 2001
Learn from the World’s Biggest Companies

I touched briefly last week on the present controversy at Hewlett-Packard, and before the “ink” was even dry on my column, the company had swung into action. (Read more…)
March 14, 2001
Dealing With Terror, Badly

AR PR Marketing, a Los Angeles-based PR firm that has handled campaigns for Miramax Films, the Tennessee Titans football team and Foot Action, among others, has a problem. (Read more…)

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