Ask Mickie: Can a Press Release Save My Company?

Darby writes:

Times are tough. Money is more than tight. Can a press release save my company?

Mickie responds:

I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start. (Read more…)

Public Relations Basics: How Badly Do You Want That New Client?

After spending exactly zero dollars on public relations since its inception, my company is finally contemplating hiring a public relations firm. While we’re getting plenty of print publicity — and publicity that has translated into sales — we’re having trouble getting our analysts on television. I’ve talked to about 10 different public relations firms over the past two weeks. And what I’ve learned has been very disheartening. (Read more…)