1. October 12, 2010

    Is Your PR Contact Invisible?

    Does your company have a PR rep who only pops up when he needs something and then disappears for the rest of the time? If your PR contact is invisible, you could be missing out on opportunities for media coverage, and what’s worse, you could end up annoying journalists and burning some important bridges. (Read more…)

  2. May 13, 2009

    Public Relations Perils: Be Careful Before You Hit Send on that Email

    Every so often, I undertake what I call my “Email Dump.” This is where I go through the approximately 12,000 emails that have piled up in my inbox and decide what I can finally delete for all eternity. Unsurprisingly, there a lot of press releases and public relations communications among the emails now languishing in my “trash” folder. (Read more…)

  3. April 27, 2009

    Can You Take a Vacation from Public Relations?

    Half-day Fridays, long weekends, longer lunches, ducking out for “getaway” day baseball games, early afternoon drinks, meetings that last 18 holes. Summer is great fun, but some people in the public relations industry seem to be on a permanent vacation. Are you one of these PR slackers? (Read more…)

  4. April 6, 2009

    A Public Relations Profile: Kelly Larabee

    In my career as a journalist, I’ve dealt with hundreds, possibly thousands, of people who work in the  public relations industry in one capacity or another. Unfortunately, not many of those public relations professionals stick out in my mind. There is one PR rep who I’ve had the pleasure to know for the past few years, engaging in regular and long discussions about public relations, the media, and other issues of interest to PR Fuel readers. (Read more…)

  5. March 3, 2009

    Weird Scenes Inside a PR Mine

    There were five of us: three reporters, a Wall Street equity analyst, and me. We sat in the conference room chatting and drinking coffee. Mostly, we waited. (Read more…)

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