pr department

November 25, 2009
When It Comes to Negative Press, You Get to Choose Your Own PR Adventure

You are a PR executive at a Midwestern picnic basket manufacturer, and a local newspaper reporter recently ran a story about your company’s practices. Though the facts of the story as reported were correct, the report was slanted to portray your company in an unwarrantedly negative light. What do you do? (Read more…)
November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)
April 8, 2009
Are You a True Public Relations Professional?

I recently spent a few weeks watching public relations consultants in the wild and I’ve got enough observations to fill a book. Or at least an installment of PR Fuel. Consider the following four stories as examples of what NOT to do, at least if you consider yourself a public relations “professional.” (Read more…)
February 4, 2009
Private PR Versus Public PR

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a Barry Bonds major league game. (Read more…)

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