Dealing with Disasters, Enemies, and Other Public Relations Mishaps

Recently, a helicopter crashed into the East River in New York City just moments after takeoff. It was the second helicopter crash in four days. The aftermath of the second crash presented public relations professionals with further evidence of two PR maxims: 1.) that your employees can be one of your best public relations assets and 2.) that to deal with a disaster, you need a season public relations team that understands what’s really important. (Read more…)