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We don't just send your press release. We send you proof of distribution!

January 27, 2012
5 Writing Tips for Adding Life to Your Press Release

Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)
January 26, 2012
Are You Making These Mistakes When Pitching a Reporter on the Phone?

Recently, I commented that it might be a good idea to pick up the phone and pitch a journalist. In short, I said you should do so because it’s more personal and gets you noticed. And while it doesn’t work all of the time, if it allows you to make a good connection one out of twenty times, you certainly aren’t wasting your time. (Read more…)
January 23, 2012
Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)
November 16, 2011
How to Get Your Holiday Pitch to Stand Out

The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)
October 20, 2011
The 5 Basic Journalist Responses to PR Pitches

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
July 15, 2011
3 Phrases Journalists Hate to Hear When Being Pitched

Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)
July 11, 2011
How to Craft a Guest Blogging Pitch That Gets Noticed

Before you send a guest posting pitch to blogger, stop and remind yourself that the blogger is probably already flooded with guest post pitches from others who are just like you. And in a sea of guest posting pitches, standing out from the crowd should be your top priority. (Read more…)
June 20, 2011
5 Reasons You’re Unsuccessful with HARO

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)
May 17, 2011
Do Your Press Releases Suffer from TMI?

Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)

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