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November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)
May 1, 2009
How to Keep Your Public Relations Strategy “On Message”

A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging points, the essential and core elements of an argument or pitch. It’s the message that you want to get across, regardless of the subject. It’s like getting a piece of press on “your terms.” Too often, success in public relations is measured by how much publicity you get. But if the publicity isn’t “on message,” what good is it? (Read more…)
April 27, 2009
Decade’s Worth of PR Lessons

I recently celebrated my first decade working in the public relations industry, in one capacity or another. As I looked back on ten years in public relations, I realized I have many fond memories and plenty of regrets. I had some big successes, and some terrible failures. I got publicity in a newspaper read by more than one million people everyday, and a write-up in a high school newspaper read by a few hundred students and parents. More than anything, I realized that I’ve learned a heck of a lot about public relations in that decade. Here are just a few of the tips I’ve picked up after ten years in the belly of the beast. (Read more…)
April 10, 2009
Perfecting Your PR Pitch

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. (Read more…)
March 18, 2009
Public Relations Tips: How to Deal with Journalists’ Egos

I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the telephone pitch. (Read more…)
February 3, 2009
Is Your Public Relations Job at Risk?

I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)
January 15, 2009
Better Public Relations Through Media Chemistry

I called Emily Lenzner because I wanted to get inside a public relations pro’s brain. Lenzner has been a spokesperson for Tom Golisano, an Independence Party candidate in New York. She was once in corporate communications for internet and technology companies. And she was also once a television news producer in Seattle. She knows public relations. She knows the media. She knows plenty of tips for public relations pros when it comes to dealing with journalists. And vice versa. (Read more…)
January 18, 2008
Preparing the Perfect PR Pitch

OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms facts into stories and news. Now what? (Read more…)

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