phrases

July 15, 2011
3 Phrases Journalists Hate to Hear When Being Pitched

Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)
May 4, 2011
Tactics for Stronger Opening Paragraphs in Your Press Releases

When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simple. (Read more…)
November 3, 2010
Simple Advice: Write Like You Speak, Reporters Will Listen

The average person doesn’t speak in sound bites. The average person doesn’t use annoying jargon like “over the wall”, “out of pocket”, and “synergize.” And the average person doesn’t constantly pepper in superlatives like “leading”, “best of breed”, “top of its class.” (Read more…)
October 14, 2010
Press Release Spinning Software: Is it a Good Idea?

If you’ve followed this blog for any time at all, you’ve undoubtedly seen us talk about the importance of SEO press releases. With millions of people using the internet to get their news every day, journalists turning to the internet to follow the news, and the linkbuilding benefits of online press release distribution, submitting your press releases around the web just seems like a natural fit. (Read more…)
May 11, 2009
PR Web Detective

During the last week of 2006, when things were slow on Wall Street, I spent some time surfing around the web, playing public relations detective for my company. I was on the lookout for two things: 1.) people or companies infringing on our copyrighted material, and 2.) people writing things (good or bad) about my company. What I found should send public relations professionals to their search engine of choice immediately, just in case they think no one is writing about (or stealing from) their company or clients. (Read more…)

3 Phrases Journalists Hate to Hear When Being Pitched

Tactics for Stronger Opening Paragraphs in Your Press Releases

Simple Advice: Write Like You Speak, Reporters Will Listen

Press Release Spinning Software: Is it a Good Idea?

PR Web Detective

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