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April 27, 2011
5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)
January 22, 2010
The Fine Art of Follow Up in Public Relations

What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)
May 5, 2009
Everything the Public Relations Industry Wants to Know About Journalists

…but might be afraid to ask. Consider the following list a series of tips and tricks for dealing with intractable or just plain obnoxious journalists. Heeding them may make the public relations process that much easier. (Read more…)
April 14, 2009
The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)
March 30, 2009
Public Relations Basics: How to Respond to Critics

No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when responding to critics. (Read more…)

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