How to Restore Confidence in Your Customers When You’ve Failed

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more

Washington Monument Strategy: Political PR Tool or Crass Manipulation?

I read an article about local government using the threat of budget shortfalls to close a popular and much-needed public service. The writer referred to it as a Washington Monument Strategy. I had never heard that phrase before but a Google search showed it along with the phrase Washington Monument Syndr… Read more

Six Public Relations Tips for Nonprofits

Marketing is a dirty word for many mid-sized or community-based nonprofits. Activists often see marketing and public relations campaigns as tactics corporations use to dupe otherwise respectable consumers into buying junk they don’t need. Nonprofits, with their purer motivations and lofty … Read more