Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)

Press Release Distribution for Maximum Media Pickup

Bernetta writes:

I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your service, what is the best way to get my press release out?

Mickie responds:

The best way to distribute a press release is to take your newsworthy announcement and put it in the hands of the five or six key media who cover your industry. That isn’t easy for most people. (Read more…)