Using a Newswire Service to Distribute a Press Release
So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire.
The beauty of newswire d… Read more
Research 101 – Search Engines
Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers.
To rectify this transgression, I’ll once again provi… Read more