new york newspapers

January 28, 2009
Community Outreach: Using PR to Help Your Neighbors

The audience was small, just forty or so people. The venue was obscure, the cafeteria of a seniors center. The time was not prime, 7:15 on a Tuesday night. The speaker was an unknown to those in attendance, yours truly. But I was engaging in public relations, reminding myself that PR can mean community outreach as much as working for a big client or company. (Read more…)
March 25, 2001
The Midnight PR Massacre

It was a foregone conclusion that Willie Randolph would be fired from him job as manager of The New York Mets. However, the manner in which the team handled the firing proved once again that organizations that operate out of the business mainstream are kidding themselves if they think their poor decisions don’t have ramifications. (Read more…)

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