new jobs

May 22, 2009
What Makes a Press Release Actually Newsworthy?

No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors and reporters. When they finally do have an earth shattering press release, it may end up filling a waste paper basket rather than newspaper column inches. So when is your press release really newsworthy? Here’s are a few simple steps to ensure you’re getting as much good publicity as possible out of your press release. (Read more…)
May 14, 2009
How to Get the Most Out of a Public Relations Job Change

Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)
May 12, 2001
Tripping Around the PR World

Ominous Signs: I had not heard the term “hiring freeze” in quite a while, but two friends in the PR business told me this week that they were up for new jobs only to be told that a hiring freeze at their prospective employers had been instituted. You don’t need to work for The Federal Reserve to know that the economy is on extremely shaky ground. When times like these are upon us, I always make sure my ducks are in a row at my job and I keep my resume in order. I’m not predicting some massive wave of layoffs, but there are some ominous signs, and hatchet men often believe that PR people are expendable when it comes time to cut costs. (Read more…)

PR Fuel Home

Subscribe to PR Fuel

You'll receive:
- PR news & tips daily
- “7 Cheap PR Tactics for Success in Any Economy”
- a FREE no-sales-pressure consultation
- $100 off your next press release order.

Our Clients Say It Best

"Our release went out in the early morning and by late afternoon, I was receiving several calls, emails and inquiries about out services.

The best part was the quality of media outlets that gave us coverage and the overall traffic spike as a result of the release lasted for well over a week."

- Peter W. Bowman, AVERICOM, LLC

Read this review 270 more reviews