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January 29, 2009
When Media Interviews Attack

A PR Fuel reader writes: “How should a public relations department handle requests for competing media interviews? I had a very newsworthy author earlier this year. I was fortunate that several TV news shows wanted to interview him. But they all wanted to go first.” (Read more…)
January 26, 2009
Seven Ways to Extend Your Public Relations Budget

Improving your public relations strategy doesn’t have to be a time- or money-consuming affair. Taking on some easy tasks and implementing some simple ideas can lead directly to generating good publicity and improving your existing public relations efforts. Here are seven tips to get the most out of your public relations budget. (Read more…)

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