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January 5, 2010
Why You Should Be Podcasting

Everyone knows what podcasting is, but many businesses are still overlooking it. As portable audio devices (like the iPod) become more ubiquitous, podcasting becomes even more important as it allows you to reach your target audience while they’re on the go. (Read more…)
May 11, 2009
Public Relations Basics: Tips for Your First TV Interview

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CNBC Europe — went off without a hitch. I was well-prepared, well-dressed and ready to tackle the subject at hand. Looking back on last week, here are some lessons that I tried to remember before my interviews, as well as ones that I discovered after the fact. (Read more…)

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