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October 22, 2010
Are Public Relations and Social Media Melding?

There’s been a lot of talk about this in the PR world as of late. In fact, I wouldn’t be surprised to find out some readers were themselves surprised to learn the two are mutually exclusive! But of course public relations has been around much longer than social media. The more time goes by, however, social media and public relations have started to become almost inseparable. (Read more…)
December 23, 2009
Guidelines for Creating Your Company’s Social Media Policy

Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)
May 11, 2001
Online PR Page Tour Better Second Time Around

Last week, I stumbled upon the website of Kaydon Corp., a maker of ball bearings and industrial shock absorbers. The company is not very well-known, but it has a market capitalization of about $1.5 billion and it churns out more than $400 million in sales annually. Kaydon’s website, on the other hand, looks like it took all of ten minutes and $5 to create. (Read more…)

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