1. May 11, 2010

    6 Mistakes that Will Kill Your Media Interview

    A media interview is your chance to tell your story and to make a good impression for your company. When executed properly, a media interview can offer the benefits of increased exposure, improved credibility, and stronger relationships with the media. (Read more…)

  2. February 24, 2010

    7 Offline Marketing Ideas to Build Buzz for Your Business

    It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)

  3. December 30, 2009

    Everything You Need to Know to Nail Your Media Interview

    Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)

  4. April 27, 2009

    Decade’s Worth of PR Lessons

    I recently celebrated my first decade working in the public relations industry, in one capacity or another. As I looked back on ten years in public relations, I realized I have many fond memories and plenty of regrets. I had some big successes, and some terrible failures. I got publicity in a newspaper read by more than one million people everyday, and a write-up in a high school newspaper read by a few hundred students and parents. More than anything, I realized that I’ve learned a heck of a lot about public relations in that decade. Here are just a few of the tips I’ve picked up after ten years in the belly of the beast. (Read more…)

  5. April 14, 2009

    The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

    Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)

  6. March 10, 2009

    More Media Interview Tips for Public Relations Pros

    Recently I appeared on the CNBC show Kudlow and Cramer. I’d like to use that on-camera experience to offer up a little advice for any public relations pros who suddenly find themselves (or their clients) booked for any sort of televised media interview. It’s not as scary as you may have thought. (Read more…)

  7. February 9, 2009

    Public Relations and Blogs: A “How to Deal” Primer

    PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)

  8. January 29, 2009

    When Media Interviews Attack

    A PR Fuel reader writes: “How should a public relations department handle requests for competing media interviews? I had a very newsworthy author earlier this year. I was fortunate that several TV news shows wanted to interview him. But they all wanted to go first.” (Read more…)

  9. January 13, 2009

    Building a Stronger Relationship Between Public Relations and Journalism

    It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relations people. But it’s not impossible to build relationships with reporters, provided you can meet two or three of their basic conditions. (Read more…)

  10. January 7, 2009

    Adding the “Human Touch” to PR Presentations and Media Interviews

    When speaking during public relations presentations or media interviews, it’s easy to make any number of rookie mistakes. You may not have prepared enough in advance. Try too hard to appear confident, and you may simply look like you’re showing off. You can confuse listeners by overusing unexplained technical jargon. You can speak in a flat, affectless tone that makes you seem cold and unemotional. Any or all of these mistakes may lead to an audience so bored that it misses your key messages completely. Here are five tips for adding a human touch to your next presentation, speech, or interview. (Read more…)

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