Public Relations Basics: Do Your Research

As a journalist, it wasn’t often that I listened to a public relations pitch. But then there were times when I was three hours from deadline and I still didn’t have a story. During one of those crunch times, I checked my voicemail and there was a new message from a public relations rep named Alyssa Shelasky, pitching me on a story that I would normally ignore. But Alyssa got me interested in a very easy way: she did her research. (Read more…)