Social Media Crisis Plans: The VERY Basics Every Company Needs

Does your company have a social media back-up plan? When a crisis hits, you need to jump on it immediately. Otherwise, things can easily spiral out of control. If you don’t know what to do, you can easily miss your chance, or make things worse! (Read more…)

Martha Stuck By Her Guns

Watching the culmination of the Martha Stewart trial is something I won’t soon forget. (Read more…)

The Year in PR Winners

Last week, I brought out the year’s PR losers, so it shouldn’t surprise you that I’m bringing you the winners this week. (Read more…)

Martha, Martha, Martha! What Martha is Teaching Us

Are we sick of Martha Stewart yet?

The media is about five minutes away from overkill on the Martha Stewart story, but don’t expect that to stop editors and producers from pushing for more Martha stories. The domestic Goddess makes for good ink and exciting television play. A&E, the normally staid entertainment network, is rushing out a Martha program and is promoting it by using sound bites from the federal prosecutor’s press conference announcing Martha’s indictment. (Read more…)

Martha, Sammy, and Murphy

It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. On Tuesday alone we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything. (Read more…)