marketers

January 5, 2012
Building Your Social Media Team

Looking to finally usher your company into the age of social media? To do so, you’d best be served by putting together a social media team. While it may sound like a bit of a daunting task, these pointers can help simplify the process and get you active on Web 2.0. (Read more…)
December 16, 2011
Have You Lost Your Passion for Blogging?

The blogosphere is filled with so many stagnant blogs that it often feels more like a virtual cemetery than anything else. Why? Well, what usually happens is people get all fired up, start their blog, and come out swinging. But all that wild swinging leaves them fatigued and the next thing you know, they’re too tired to keep going. Then the blog dies off. (Read more…)
September 21, 2010
5 Reasons Your Employees Are Killing Your Marketing Efforts

In the past, I’ve spent some time talking about the importance of training your employees to be brand ambassadors. It’s important to remember that your employees aren’t just there to fill a position at your company. They’re there to help your company grow, and not only does that mean they need to be good at their job, it also means they need to be passionate about your company and understand how to best represent the brand. (Read more…)
February 9, 2009
Public Relations and Blogs: A “How to Deal” Primer

PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)

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