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April 22, 2010
How PR Professionals Get Stories Placed in Magazines
Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)
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March 12, 2009
PR Training Continues
A close friend has been developing a training program for interns and new hires in his company’s corporate communications, public relations, and marketing divisions. With three summer interns and three new hires, the company’s public relations department now has fourteen people; it also utilizes two outside firms to help with branding, events, tradeshows, and specialty PR. (Read more…)