Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.
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When transit strikers in New York City went on strike last December, I tuned into NY1, a local news station owned by Time Warner and carried exclusively on the company’s cable system. The station had up-to-the-minute information on the labor negotiations a… Read more