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We don't just send your press release. We send you proof of distribution!

January 26, 2012
Are You Making These Mistakes When Pitching a Reporter on the Phone?

Recently, I commented that it might be a good idea to pick up the phone and pitch a journalist. In short, I said you should do so because it’s more personal and gets you noticed. And while it doesn’t work all of the time, if it allows you to make a good connection one out of twenty times, you certainly aren’t wasting your time. (Read more…)
January 23, 2012
Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)
November 16, 2011
How to Get Your Holiday Pitch to Stand Out

The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)
October 20, 2011
The 5 Basic Journalist Responses to PR Pitches

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
September 30, 2011
Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)
September 2, 2011
PR Ethics Concerns: Pay for Play Journalism

Everybody wants to get on the good side of the media, but what lengths will some people go to be on the right side of the fence? One insidious trend has been causing major waves in the journalism world for quite a while now. It’s called “pay for play,” and it has many people crying foul. (Read more…)
August 30, 2011
How to Evaluate a Press Release Writer

PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press release writer. (Read more…)
August 11, 2011
How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same. (Read more…)
August 10, 2011
The Wrong Way to Give Product Samples to the Media

You naturally want to give your product out to whoever will take it and put in a good word for you. But have you stopped to consider what the best way is to go about it? Shipping out your brand new miracle product is a great way to get some publicity, but you may find yourself getting burned if you don’t do it right. (Read more…)
August 5, 2011
Why No Comment Infuriates & Alienates Journalists

Your company, Bloop Family Plumbing, is in the middle of a national scandal. It seems one of your employees was caught fixing more than the plumbing at a job and it caught the media’s attention. (Read more…)

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