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April 21, 2009
Knowing the Basics Can Prevent Public Relations Mishaps
Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)
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April 1, 2009
Public Relations Tips: Protecting Your Brand and Working with Investor Relations
Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)
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March 3, 2009
Weird Scenes Inside a PR Mine
There were five of us: three reporters, a Wall Street equity analyst, and me. We sat in the conference room chatting and drinking coffee. Mostly, we waited. (Read more…)
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January 22, 2009
When Blogs Attack, Can Public Relations Survive?
Every time I want to dismiss or ignore the impact of blogs on the public relations industry, I’m reminded of their power. A recent example occurred as I was talking to the head of investor relations for a Fortune 500 company. “My biggest problem right now is dealing with these [expletive] bloggers,” the IR chief said. “The amount of false information and mindless bashing masquerading as commentary is dizzying.” (Read more…)