How to Prepare for Your Television Appearance
A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? … Read more
Public Relations Basics: Tips for Your First TV Interview
August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CN… Read more
Careful What You Say – That Interview Could Backfire
I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what̵… Read more