interviewees

August 4, 2010
How to Avoid Becoming a Victim of Gotcha Journalism

We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)
June 16, 2010
How to Prepare for Your Television Appearance

A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? (Read more…)
May 11, 2009
Public Relations Basics: Tips for Your First TV Interview

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CNBC Europe — went off without a hitch. I was well-prepared, well-dressed and ready to tackle the subject at hand. Looking back on last week, here are some lessons that I tried to remember before my interviews, as well as ones that I discovered after the fact. (Read more…)
February 6, 2009
Be Careful What You Say or That Media Interview Could Backfire

I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. (Read more…)

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Our Clients Say It Best

"Dear Mickie: ... we didn't expect bells and whistles the first time out of the gate. What we did get were a major ... radio interview and an invitation for our author to address a session at the University of Bridgeport ...

The first is something we can leverage to get other radio interviews, and the second is the kind of professional tribute that would not have been possible if we had solicited it ..."

- Patricia Horan, Editor and Publisher, The Round House Press

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