industry experts

February 18, 2011
Where Do You Get Your PR Best Practices?

There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up? (Read more…)
December 10, 2008
Preparing a Press Release? Think Global, Look Local

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to achieve results. Assuming merit exists for media coverage halfway across the world, crafting a press release around a hometown perspective can detract from a its news value. Even for editors in surrounding towns and cities, success stories about your immediate business community will be of little interest. (Read more…)

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