important events

January 15, 2009
Tips for Organizing Your Public Relations Strategy Online

As a reporter, I had a recurring nightmare that I was on deadline and working on a huge story, frantically trying to find the public relations person for the company I was writing about. I looked high and low on the company’s web site and could only locate the company’s main office number. I dug up old press releases online, but there was no public relations contact listed. This nightmare has been reality more than once for me. The internet is a standard business tool now, but many public relations departments, large and small, still ignore one of its main purposes: the distribution of information. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. (Read more…)
May 15, 2001
Your 2008 Public Relations Calendar

As I’ve done each year for the past several years, I am closing out the current year by publishing a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, major political and sporting events, as well as a list of anniversaries being celebrated — or simply remembered — in 2008. (Read more…)

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