Common Sense: the Key to Avoiding Missed PR Opportunities

It should have been a slam dunk. I spoke to the reporter for close to 45 minutes. He asked me a dozen questions, and I backed up my answers with solid data. I fired off a message to my boss, letting him know that this killer story about our company would hit newsstands two days later. But the story never ran. And it turned out to be my fault. What stopped this potentially great bit of publicity in its tracks? (Read more…)