Three Public Relations Pitfalls to Avoid

1. The Friday Afternoon Bad News Press Release

For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is j… Read more

Public Relations Research Tools on the Web

Research obviously plays an important role when it comes to public relations. Yet it’s surprising how many folks who work in the PR industry seem unfamiliar with the most effective web-based research tools. The following is a list of a few general research tools, some better known than others, tha… Read more