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August 19, 2010
Crisis Communications for Small Business
A Fortune 500 company’s CEO is caught up in an insider trading scandal. Within minutes of the news breaking, his company’s PR team is performing damage control, booking appearances with sympathetic TV reporters, and drafting the CEO’s apology and/or resignation speech. That’s part of what a PR team is for, after all. (Read more…)
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January 28, 2009
Opportunities Abound in a Troubled Economy
Ugly. That’s the only way to describe what happened on Monday, when companies across the nation announced that over 72,000 workers would be laid off. Caterpillar, General Motors, Home Depot, IBM, Pfizer, Sprint Nextel, and Texas Instruments were among those announcing workforce reductions. Even two National Football League teams — the Indianapolis Colts and the Washington Redskins — said they were paring their employee rolls. (Read more…)
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January 22, 2009
When Blogs Attack, Can Public Relations Survive?
Every time I want to dismiss or ignore the impact of blogs on the public relations industry, I’m reminded of their power. A recent example occurred as I was talking to the head of investor relations for a Fortune 500 company. “My biggest problem right now is dealing with these [expletive] bloggers,” the IR chief said. “The amount of false information and mindless bashing masquerading as commentary is dizzying.” (Read more…)
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