flack

December 9, 2011
PR Strategies That Seem Counterintuitive

Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)
April 27, 2009
Can You Take a Vacation from Public Relations?

Half-day Fridays, long weekends, longer lunches, ducking out for “getaway” day baseball games, early afternoon drinks, meetings that last 18 holes. Summer is great fun, but some people in the public relations industry seem to be on a permanent vacation. Are you one of these PR slackers? (Read more…)
January 7, 2001
Answering Questions, Correcting Mistakes and Watching The PR World Go Around

I want to have some fun this week. So in lieu of boring you with a long article about how I think you should do your job, I’m going to (finally) answer some questions, (actually) correct a mistake and take a look at what’s going on in the PR world this week. Let’s start with the fun stuff. (Read more…)

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