1. September 20, 2011

    How to Prepare Your PR for a Product Launch

    The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)

  2. March 3, 2009

    Public Relations and the Art of the Promotional Offer

    Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)