PR Fuel: PR News, Views, & Stews

Posts Tagged ‘email list’

February 1, 2013

How to Improve Your Email Deliverability Rates in 9 Easy Steps

Whether you’re emailing reporters, bloggers, prospects, customers, or some other group, the most important first step is to make sure your messages actually get delivered. Marketers and PR people often struggle heavily with email deliverability rates. It’s a constant battle to keep emails from bouncing back or getting flagged as SPAM, but the very fate of your campaigns relies on your ability to get your emails in the inboxes of your target recipients. (Read more…)

May 25, 2012

Fighting the Email Marketing Blues

Nothing’s harder than getting motivated when you’ve got the blues. And I don’t just mean run of the mill, average day to day type of blues – I’m talking about the email marketing blues! When an email marketing campaign is the center of your attack and it’s just not working, them’s the pits. (Read more…)

February 22, 2011

7 Reasons Subscribers Don’t Open Your Emails

If your business relies on email marketing, you’re probably pretty obsessed with open rates. Because if people aren’t opening your emails, they aren’t taking advantage of your offers, sharing your content, or doing anything else you need them to do. (Read more…)

November 16, 2010

20 Signs You Are a Spammer

1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here. (Read more…)

November 9, 2010

7 Simple Tips for Responding to HARO Queries

We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)

September 3, 2010

5 Website Tweaks that Will Make Your Company More Media Friendly

Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips: (Read more…)

January 7, 2010

How to Build Your List for Email Marketing

Before we talk about building a list for your email marketing campaign, consider these statistics: (Read more…)