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January 18, 2011
How to Keep Your Audience Returning to Your Website

Have you ever surfed your way to a beautiful, interesting and informative website? You spent a few minutes on it, thought about how clever it was, and then some other shiny internet link caught your attention. Soon, the original fascinating site was lost in a morass of internet tabs and eventually closed. Weeks later, perhaps, you tried to remember the name of the site, but gave up. Or, worse, maybe you never even thought about the site again at all. (Read more…)
May 1, 2009
Public Relations Basics: Keep Your List of Press Contacts Updated

A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)

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